Impulse Shopping: Overspending Driven by Our Emotions

Impulse Shopping:  Overspending Driven by Our Emotions

By:  Richard Joffe

Most of our impulsive purchases are driven by our emotional state at the time of purchase.  Companies are well aware of this and they use advertisements with appealing pictures to get people to buy their product. An experiment looking at online shoppers suggests that people who spend a short amount of time on a web page are more likely to make a purchase.

People exposed to a picture of a product are more likely to engage in impulsive shopping than people who read a long description of the product. The reason for this is because exposure to additional information about the product triggers a more rational decision making response.  Companies strive to trigger shopper’s emotional response to nudge them towards making the purchase.

If you believe that you or a loved one have a problem with impulse shopping the psychiatrists, psychologists, psychiatric nurse practitioners or psychotherapists at Arista Counseling can assist you. Contact our Bergen County, NJ or Manhattan offices of psychologists, psychiatrists, and psychotherapists at (201) 368-3700 or (212) 722-1920 to set up an appointment. Visit http://www.acenterfortherapy.com for more information.

source:  https://www.psychologytoday.com/blog/behind-online-behavior/201509/the-role-emotions-in-our-purchase-decisions?collection=1079728

image source:  http://www.bing.com/images/search?q=impulse+shopping&view=detailv2&&id=DD3286667CD310D6DDA320A5CF69D74539F7C020&selectedIndex=80&ccid=jOQHsPJP&simid=608007871926305047&thid=JN.Dj%2b15Xd3AEaILW2XZfWKJg

 

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